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Leveraging Corporate Culture for Competitive Advantage

How some UK companies have used the crisis to boost agility and alignment

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The Financial Times, in partnership with Slack, examined how some of the UK’s most successful and fastest growing companies achieved agility and resilience in a period of rapid change and uncertainty. Gathering a panel of business leaders and C-Suite executives, we explored how culture was created and nurtured amongst remote workforces to drive a competitive advantage. We explored what larger, more traditional, organisations can learn from these fast movers.

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Key takeaways

The pandemic has demonstrated that when strategy is tested in crisis, a strong sense of culture is key to success.

Businesses need to be intentional when it comes to defining and building workplace culture and make explicit that which is often implicit.

Honest and authentic communication from business leaders is paramount when addressing personal, professional, and social issues- especially in a remote context.

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